Privacy policy

Effective Date: June 21, 2024

Haian Peili E-commerce Co., Ltd

Website: www.heloe.shop
Customer Service Email: info@heloe.shop

Haian Peili E-commerce Co., Ltd ("we," "our," "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.heloe.shop, in compliance with U.S. federal law, state laws including the California Consumer Privacy Act (CCPA), and the Children's Online Privacy Protection Act (COPPA).

1. Data Collection Practices
1.1 Personal Data Collected

We collect personal data that you voluntarily provide to us when registering on the website, making a purchase, or contacting us. This information includes:

Name
Email address
Phone number
Shipping and billing address
Payment information
1.2 Automatically Collected Data

We collect certain information automatically when you visit our website, including:

IP address
Browser type and version
Operating system
Access times and dates
Pages visited
1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to track activity on our website and store certain information. You can control cookies through your browser settings.

2. Use of Data
2.1 To Provide and Manage Services

We use your information to:

Process and fulfill your orders
Provide customer support
Communicate with you about your account or transactions
2.2 To Improve Our Services

We use your information to:

Analyze website usage and trends
Enhance user experience and improve our website
Develop new products and services
2.3 For Marketing and Advertising

We may use your information to:

Send you promotional materials and newsletters
Personalize advertising content
2.4 Legal Compliance

We may use your information to:

Comply with legal obligations
Prevent fraud and ensure security
3. Sharing and Disclosure of Data
3.1 Service Providers

We share your information with third-party service providers who perform services on our behalf, such as payment processing, shipping, and marketing.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

3.3 Business Transfers

In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will notify you before your personal data is transferred and becomes subject to a different privacy policy.

4. Your Rights and Choices
4.1 California Consumer Privacy Act (CCPA)

If you are a California resident, you have the following rights:

Right to Know: You have the right to request details about the personal information we collect, use, disclose, and sell.
Right to Delete: You have the right to request the deletion of your personal information.
Right to Opt-Out: You have the right to opt-out of the sale of your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your CCPA rights, please contact us at [email protected].

4.2 General Data Protection Regulation (GDPR)

If you are a resident of the European Union, you have the following rights:

Right to Access: You have the right to access your personal data and request information about how it is processed.
Right to Rectification: You have the right to request correction of inaccurate personal data.
Right to Erasure: You have the right to request deletion of your personal data under certain conditions.
Right to Restrict Processing: You have the right to request restriction of processing your personal data.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to the processing of your personal data under certain conditions.
To exercise your GDPR rights, please contact us at info@heloe.shop.

5. Children's Privacy
We do not knowingly collect personal data from children under the age of 13. If we learn that we have collected personal data from a child under 13, we will delete that information promptly. If you believe we have collected information from a child under 13, please contact us at [email protected].

6. Security of Data
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, alteration, or destruction. However, no internet transmission is completely secure, and we cannot guarantee the absolute security of your data.

7. Data Retention and Deletion
We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. International Data Transfers
Your information, including personal data, may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. We ensure that appropriate safeguards are in place to protect your data.

9. Third-Party Services
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and use personal information about you, including to serve interest-based advertising. For more information about the types of cookies we use and how to control them, please see our Cookie Policy.

11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" and will be effective as soon as it is accessible. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: info@heloe.shop
Phone: +86 18980910977
Thank you for trusting Haian Peili E-commerce Co., Ltd with your personal data. We are committed to protecting your privacy and providing you with the best possible service.